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California Tourism

Californians are unique and we are not embarrassed to embrace our hedonistic side.

The Californian lifestyle and approach to living is to be pleasure seeking. This campaign features “real” Californians who help enlighten the world to what it really means to be a Californian, even if just for a few days.

The Californian lifestyle and approach to living is to be pleasure seeking. This campaign features “real” Californians who help enlighten the world to what it really means to be a Californian, even if just for a few days.

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California Tourism Logo

Vanity Fair Magazine Insert