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The Studios at Paramount: MeringCarson Updates A Classic With New Brand ID
The iconic and well-known Paramount Pictures brand logo is familiar to most, with a renowned legacy of great stars and beloved films. But functioning as a separate business unit, the studio lot at Paramount (Hollywood's first major studio) needed its own identity. The MeringCarson design team spent six months developing the new brand identity, including a new name (The Studios at Paramount) and new logo treatments which contemporize the brand while maintaining and leveraging the vast equity in key elements of the Paramount Pictures logo (the mountain, the stars, the script P).
MeringCarson's relationship with Paramount Studios is ongoing - with further development of the new brand identity and marketing materials.