News

April 2003

Pebble Beach

Mering Sinks  A Huge Putt To Win Pebble Beach

Pebble Beach Company recently named Mering & Associates its advertising agency of record. Mering has been hired to handle advertising for all lodging properties, spa and golf courses within the Pebble Beach Resorts family. Budget was undisclosed.

"We're thrilled with the opportunity to work on such a significant and well known brand as Pebble Beach," says Dave Mering, principle of the Sacramento based agency, "Pebble Beach Golf Links is the Mecca of golf. But some travelers and those in the travel industry don't know that it is an amazing and luxurious destination whether you play golf or not and we look forward to telling that story."

"Mering and Associates stood out during our agency search," said David Stivers, EVP Brand Management for Pebble Beach Company. "They clearly took the time to understand our unique business needs, providing compelling strategies to tackle the issues."

Newspaper ads have already broke in the Wall Street Journal and key regional publications supporting various promotions leading into the summer season.

Mering & Associates is located in Sacramento, California. The agency client roster includes the California Division of Tourism, Lake Tahoe Visitors Authority, California State Fair, Raley's/Bel Air, Sutter Health, Fiji Visitors Bureau, and the California Grown Initiative.

Contact: Dave Mering, CEO, Mering & Associates, 916-441-0571