News
May 2005
Crystal Company has Unique Advertising
Scott Johnston
Roseville Press Tribune
May 18, 2005
It's hard to imagine that a 104-year-old family-owned and operated dairy foods manufacturing company could cause such a stir with a few creative billboards.
However, judging from consumer response and public speculation, Crystal Cream & Butter Company touched a collective nerve when it posted the eye-catching YourCowTown.com billboards and provided an on-line "cow tipping" game.
After all, many people think "cow town" is a derogatory term for the region.
Not so for Crystal. In fact, the opposite is true - they are quite proud and are celebrating its personality with the new YourCowTown.com website.