News
ConVis Enlists MeringCarson for New Campaign
Posted date: 4/28/2008
By CONNIE LEWIS
San Diego Business Journal Staff
The San Diego Convention & Visitors Bureau has named MeringCarson its new advertising agency of record.
With offices in Oceanside and Sacramento, the firm was selected for its extensive knowledge of the travel and tourism industry, the bureau announced April 21.
MeringCarson’s client roster includes the state Division of Tourism and the Lake Tahoe Visitors Authority. It will develop and execute a marketing campaign valued at roughly $5.5 million. But that sum could increase as collections from the Tourism Marketing District, a 2 percent self-assessment on the city’s hotels that went into effect in January, are funneled to the bureau.
This is the first time in more than 10 years that ConVis has done an agency review. Di Zinno Thompson had the bureau’s account for eight years prior to merging with NYCA Inc. of Encinitas in May 2005 when that company assumed the responsibility.
NYCA did not participate in the bid process launched in January, said ConVis spokesman Sal Giametta.