News
October 2003
ADWEEK
October 21, 2003
by Rebecca Flass
Mering Defends California Agricultural Business
Mering and Associates has retained the California Department of Food and Agriculture's "California Grown" campaign following a review, the client confirmed.
The independent shop in Sacramento, Calif., overcame indie agencies including Woodenship in Sacramento, Calif.; Wolfe/Doyle and Think Twice, both in San Francisco; and Pierpoint-Martin in Santa Ana, Calif., according to a representative for the CDFA.
Billings for the 11-month contract, which includes creative and media, are $5-10 million.
Mering has worked with the CDFA since April 2002. The shop has created TV spots for the client that carry "Be Californian. Buy California Grown" as a tagline.