Expertise
Media
MeringCarson leverages the philosophy of Connections Planning: a media-neutral, consumer-centric approach that unites media and creative ideas to intensify the response and emotions that drive people to make decisions. With total integration of offline/online solutions, this approach yields a wide range of tactical and delivery options for engaging with the target – deepening the connections. The team is full-service: seasoned media strategists, planners, senior buyers/negotiators and diligent auditors. We use a variety of syndicated consumer market research tools to develop strategies and are experienced in executing programs across all mediums (traditional and non-traditional). Planning tools include: MRI, Nielsen, Nielsen/Net Ratings, @Plan, Arbitron, Scarborough.
Case Study
