Expertise
Interactive
Our interactive services have been built around the same philosophy as our traditional advertising: produce great creative that works. MeringCarson’s dedicated interactive team plans and manages all aspects of an online program, including:
- Creative development of digital media, including email, display ads, social pages, applications and websites
- Media planning/buying for SEM, display, and email
- Reporting & Analytics to track, optimize and report performance
- Customer Communication including email, mobile, and social media content management
- Planning and Support that ensures online campaigns align with brand strategy, SEO, research, and contest management
MC utilizes the best-in-class online planning, implementation and analytics tools, including the Omniture reporting suite, Nielsen/Net Ratings, @Plan, TNS/Stradegy and Eyeblaster.
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