Mering Carson

Brand Development & Research

At MeringCarson we believe that effective consumer messaging is grounded in research that ultimately enables us to know our target inside and out. We like to say that ‘we share a brain with your consumer’ and in order to do so we put research first and view it as a critical discipline. At the heart of Meringology is the notion that in order to make a visceral connection with your consumer, we must first uncover an insight or the most motivating and meaningful factor to the target. This insight guides the foundation for brand positioning and strategic direction. Our in-depth knowledge of the consumer and the category is achieved through the agency’s continuous trend/data mining and monitoring. We use a variety of research tools, including conducting primary and secondary research, as well as subscribing to a host of secondary research resources (such as Iconoculture and MRI) to inform us on an ongoing basis.

We hold ourselves accountable to creating real, measurable results for our clients. We use a variety of measurement tracking tools to ensure that our programs are communicating the intended strategy, producing desire and motivating action.